Privacy Policy


BLESSING® respects the personal privacy of all users of (“Website”). We therefore take all of our obligations for processing personal information very seriously. This Privacy Statement applies to any use of the Website and to communication the user (You) has with us.


On May 25, 2018, the new European Union (EU) data protection law, the General Data Protection Regulation (GDPR), will take effect. The GDPR provides individuals of the EU more control over how their data is utilized and mandates certain obligations on businesses that process information of those individuals. We’ve updated our Privacy Policy to take into account the new requirements of the GDPR.
By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.


We may ask you for your personal information when you request information from us, submit any comments to us or if you report a problem with the Website.

We may collect and process the following information about you

You expressly consent to BLESSING®

If you do not register as a customer but wish to email BLESSING® through the Website contact form you will be providing us with personal information about yourself, including your email name and contact details. We will only use such information for the purposes of providing a reply, reviewing any feedback or improving the Website.

If you are simply browsing our Website we will not collect any personal information that will identify you. However, we will collect information using cookies and/or traffic data that use IP addresses or other numeric identifiers that analyse navigation and use of the Website. Personal information collected will be retained by BLESSING® for as long as is reasonably necessary to provide products and services (including after sales service) to you. We will never give away or sell data about our users to another party.


When registering your guitar, registering on our websites, requesting information, or joining our mailing list, you may be asked to provide your email address and opt in to receive emails from BLESSING®. By providing this e-mail address and opting in, you are agreeing that BLESSING® can send you important information about our products, including announcements of new releases, sales, promotions, and other pertinent information. If you do not wish to receive email information from us, please notify us to be removed from our mailing list at [email protected]


A cookie is a small amount of data which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a “device”) browser from a website’s computer and is stored on your device’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. Most sites do this whenever a user visits their website in order to track online traffic flows.

Cookies record information about your online preferences and allow us to tailor the websites to your interests. Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. Each browser is different; so check the “Help” menu of your browser to learn how to change your cookie preferences. During the course of any visit to, the pages you see, along with a cookie, are downloaded to your device. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.


Information supplied by cookies can help us to analyse the profile of our visitors and help us to provide you with a better user experience. BLESSING® also use a number of independent measurement and research companies.


We will not pass your personal information to anyone without your prior consent, except the following: Third party service providers for the purpose of fulfilling orders or information that you have requested. In the event that BLESSING® sells or buys any business or assets, or where we are otherwise legally required to do so, for example to any law enforcement agency with statutory authority.


You can amend or remove your personal details either by signing in to Your Account if you are a registered Dealer of BLESSING® or by notifying us. You are entitled by law to request us to send you a copy of any personal data we hold. If you wish to exercise your data subject access rights, please contact us with sufficient information to verify your identity and the personal information you require.


We may use your personal information to contact you in relation to special offers. You can opt out of receiving any email marketing material from us by removing your consent at any time either by signing in to Your Account or notifying us. Having opted in to receive email-marketing material you will always be provided with an opportunity to opt out on each such communication.


We are committed to protecting the security of your personal information, however we cannot guarantee the complete security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. Any transmission is at your own risk. In the event that there is an interception of your personal information or unauthorised access or use of our database, we will not be liable or responsible for any resulting misuse of your personal information.


Our Data Protection Officer can be contacted at [email protected]


We may update this Privacy Statement from time to time in our sole discretion and, in such event; we will post a clear message on our Website. By continuing to use the Website after we post notification of any such changes, you accept and agree to this Privacy Statement as modified.